Pinboard Consulting provides businesses with enriched analytics and insight into their most valuable resource — the data they collect. The company is a pioneer in the worldwide movement toward database graph analytics. Its off-the-shelf implementation, integration packages and bespoke graph database systems allow businesses of all sizes to enhance and accelerate their decision-making processes. They provide organizations with the ability to take a deep dive into their legacy data, irrespective of its source.
Graph database analytics shine where traditional relational databases fall short. The technology fills in gaps and makes connections that businesses would otherwise miss. It is a key tool for organizations looking to identify and plan for opportunities in the future.
Enterprise meetings in 3 months
“There is huge potential in graph databases for a vast range of companies,” explains Max Latey, CEO and Founder, Pinboard Consulting. “I'm excited to bring the technology to businesses worldwide.”
Before Pinboard Consulting could begin marketing its services, it needed to identify and educate potential clients about its solution’s unique value proposition.
On Pinboard Consulting’s behalf, Gravitas.io began targeted manual research into enterprises of over 5000 employees under stress because of worldwide supply chain issues.
The Gravitas.io research team focused on supply chain directors in manufacturing for the food and beverage, IT, pharmaceutical, chemical and automotive industries. Where supply chain heads were not accessible, Gravitas.io sought secondary connections that could move the Pinboard message up the decision chain.
To ensure each prospect met the company’s business objectives, Gravitas.io submitted the list to the Pinboard executive team for approval before the first email went out.
Starting conversations by offering genuine value
In line with their core principle of offering reciprocal value, Gravitas.io began Pinboard’s personalised four-step email campaign. This focused on relationship building by offering each prospective client clear value via an online seminar covering the advantages of graph database analytics. Max Latey, Pinboard CEO and founder, ran the sessions.
Between March and June 2022, Gravitas.io identified and contacted 1929 leads for Pinboard Consulting, achieving a high open rate of 60.8%. From there, Pinboard received 144 replies (7.5%), which resulted in 28 prospects attending the educational webinar and establishing appointments to further discuss the application of graph analytics in their businesses.
Pinboard Consulting is currently engaged in negotiations for contracts, each valued at over £100,000. Their prospects include three enterprise-level clients, one of which is an international provider of retail coffee products and F&B services. The results impressed Latey and the Pinboard team.
“The client is thrilled,” says Addis. “They have had more positive contact with valuable accounts than they ever expected, and through their conversations with those brands they have gained valuable insights they can apply towards their service offerings.”