As businesses move more of their customer interactions online, fraud and identity theft are an increasingly pressing concern. SAFFE addresses this by providing fast, safe, flexible and economical online identity verification using deep learning and AI facial recognition technology. The SAFFE solution doesn’t just capture identity information, it also allows companies to compare uploaded ID documents to clients on camera and confirm that they are living rather than static representations.
Using its easily integrated omnichannel APIs, mobile applications and either in-store or cloud servers, SAFFE is both versatile and effective. In an industry where 74% of users prefer biometric identification, SAFFE saves businesses time and promotes customer goodwill.
Enterprise leads with the heads of cyber security at financial services organisations during 3 month campaign.
To SAFFE clients, this means decreased session abandonment and higher conversions. The frictionless SAFFE solution brings business gains huge efficiency gains and a significant advantage over competitors with more cumbersome or intrusive verification procedures.
From there, Gravitas.io developed a strategic value proposition — offering the SAFFE-approved prospects an obligation-free opportunity to take part in a webinar discussing advancements in AI and deep learning identity verification.
As a part of its services, Gravitas.io also provided the SAFFE management with the turnkey expertise to continue their marketing campaign independently.