Sweep is a financial automation expert for businesses — it provides finance teams with smart technology that allows them to automate the payments and expense processes and eliminate repetitive administration tasks.
From synchronising payroll and vendor payments across several common different accounting tools and payment platforms, to creating payment runs and automating payment schedules, Sweep Pay reduces administrative overheads and payment integrations to just a few mouse clicks.
Sweep Accounts Payable streamlines the end-to-end AP processes by eliminating missed invoices, manual data entry, and manual invoice processing and approval. The Sweep API also integrates seamlessly with each business’ back-end EP and accounting suite of choice.
new customers by generating
new leads in six months
“Sweep saves small to medium and even enterprise-level businesses a huge amount of time,” says Connor Addis, Managing Director, Gravitas.io. “The product offered such clear benefits we decided we would focus our campaign on accounting partnerships that could best evaluate and understand the Sweep value proposition rather than appealing to end-users.”
A Road Less Travelled: Indirect Outreach
This meant focusing on Sweep’s integration and technical collaborators and identifying accounting partnerships with direct access to potential Sweep clients.
Prior to kicking off the four-step personalized email campaign, Gravitas.io submitted the prospect list to Sweep to ensure each prospect on the list met aligned with the Sweep team’s business objectives. Once Sweep signed off, Gravitas.io began its phase two research to personalize each email in its proven four-step sequence with information specific to its recipient.
For Sweep, the campaign was an unqualified success, generating both business opportunities and providing much-needed exposure within the cloistered accounting community.
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