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What is your Promised Land?

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Are you happy with your sales pitch?

Does your pitch include a section about your Promised Land?

The Promised Land strategy is used by hundreds of VC backed tech companies and has increased sales in some cases by 10x!

Once developed your promised land will act as your company’s over arching strategy.

This approach was created by Andy Raskin.

Andy states: “The Promised Land is my shorthand for the desirable, difficult-to-achieve future that you commit to make real for your customers”

Elon Musk showcased his promised land which was “Accelerate the world’s transition to sustainable energy”

Your promised land must be desirable to your client.

Show that this change taking place will bring about new winners and losers.

Describe how the change is happening with or without your company which makes it easier for your clients to buy in.

Sell your promised land to your clients.

As your company believes completely in this vision your services are totally geared to helping clients reach the promised land.

Your visions of the future align. This is the change you are trying to bring about in the world.

If you’d like a copy of a presentation that uses the “Promised Land” approach and has been called the best sales deck ever, just type “Deck” in the comments.

 

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